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| Background |
• New packaging was scheduled for the fall delivery.
• Previous packaging would include printed boxes, with ribbons and hang tags added to identify each flavor.
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| Challenge |
• Looking for a bold, enticing new look for the box.
• Looking for a streamlined process of packaging the product, which avoids additional tags and ribbons for toffee each flavor.
• Maintain integrity of the existing Terry’s brand.
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| Solution |
• A fresh new graphic was created to present a more attractive package.
• New color schemes were created for each flavor, and flavor specific boxes were generated with unique flavor descriptions and photos.
• Sketches were generated to establish a direction, and eventually digital comps were created to pinpoint the final look.
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| Result |
Packaging design was adopted to full line with each flavor having a unique color combination.
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