AA Reps Home
   
Terry's Toffee  
Barry Orkin Download Case Study 
Background
•    New packaging was scheduled for the fall delivery.
•    Previous packaging would include printed boxes, with ribbons and hang tags added to identify each flavor.

Challenge
•    Looking for a bold, enticing new look for the box.
•    Looking for a streamlined process of packaging the product, which avoids additional tags and ribbons for toffee each flavor.
•    Maintain integrity of the existing Terry’s brand.

Solution
•    A fresh new graphic was created to present a more attractive package.
•    New color schemes were created for each flavor, and flavor specific boxes were generated with unique flavor descriptions and photos.
•    Sketches were generated to establish a direction, and eventually digital comps were created to pinpoint the final look.  

Result
Packaging design was adopted to full line with each flavor having  a unique color combination.
 
 
     
Barry Orkin       
American Artists Rep., Inc.   380 Lexington Ave 17th Floor   New York, NY 10168
p.212.682.2462    f.212.582.0090 | ©2007 American Artists Rep., Inc.