• New packaging was scheduled for the fall delivery. • Previous packaging would include printed boxes, with ribbons and hang tags added to identify each flavor.
• Looking for a bold, enticing new look for the box. • Looking for a streamlined process of packaging the product, which avoids additional tags and ribbons for toffee each flavor. • Maintain integrity of the existing Terry’s brand.
• A fresh new graphic was created to present a more attractive package. • New color schemes were created for each flavor, and flavor specific boxes were generated with unique flavor descriptions and photos. • Sketches were generated to establish a direction, and eventually digital comps were created to pinpoint the final look.
Packaging design was adopted to full line with each flavor having a unique color combination.