Skills: Android SDK, Facebook SDK, iOS SDK, marketing campaigns, mySQL, OpenCV, & PHP.
There are 50 pre-determined shapes that consumers can find in the KFC Fillet Bites (examples: a heart, an elephant, Elvis, Darth Vader). Using a shape-recognition technology, MRM Romania developed the KFC “Bite to Win” application
How the application works:
Step 1: Buy fillet bites and download the mobile app
Step 2: Put your fillet bite in the designated place on the tray liner
Step 3: Scan the fillet bites using the mobile app. The app scans and finds if your bite looks like one of the 50 shapes.
Step 4: Start collecting the shapes.
When you have found 10 shapes, you win an instant prize.
When you have found 20 shapes, the prize gets bigger and if you find all the shapes, you will be in a drawing for giant prize.