“Digital Library”, a project developed by Vodafone Romania in partnership with McCann Erickson and BookLand. Romanians can use this as custom wallpaper inside of their homes. “I saw the various stages of the project and people were excited about the innovation and creativity of this idea by scanning QR codes on the books, and enjoying easy access to reading. Now, with this bold step forward, “Digital Library” enters people’s personal space in a way that likely anticipates the future of the library,” says Romina Tazlaoanu, Senior Manager, Consumer Brand Communications, Vodafone Romania. Users who want to decorate their house wit this can enroll on “Digital Library’s” website tapet.bibliotecapemobil.ro, where they can choose their book titles, various types of wallpaper designs and illustrated objects. Users can choose from a list that is constantly updated and currently contains 110 titles. The library holds up to 87 books and is about the same price as a standard roll of wallpaper. 1.04 x 2.50 m costs 363 ron and includes shipping throughout the country.