MRM asked us to develope a moblile app for KFC “Bite to Win” app. MindTreat determined 50 different unique chicken bite shapes and using a shape-recognition technology we programmed the app to recognize each shape, and to keep a tally of the shapes each user found. Then we challanged consumers to use the app and identify as many of the crazy shapes (like a heart, an elephant, Elvis,& Darth Vader) as possible .
How the application works:
Step 1: Buy KFC bites and download the mobile app
Step 2: Put your KFC bite in the designated place on the tray liner
Step 3: Scan the KFC bite using the mobile app. The app scans and finds if your bite looks like one of the 50 shapes.
Step 4: Start collecting the shapes.
When you have found 10 shapes, you win an instant prize, at 20 shapes, a bigger prize, & if you you find all 50 shapes, you're eligible for the grand prize.